East Love Music Video Goes Viral
- Category: On Our Radar
- Published: Tuesday, 05 January 2016 14:44
- Joanne Wallenstein
A band with deep roots in Scarsdale has recently released a new music video to support an animal charity that supports a better quality of life for dogs in shelters. The video is called "A Dog is a Band's Best Friend" and features the band, East Love performing a mash up of Marvin Gaye's "Let's Get It On" and Ed Sheeran's "Thinking Out Loud," accompanied by wonderful footage of dogs and their owners sharing a little love in Tompkins Square Park. The video was already featured on Elite Daily (a major online publication) and Good Morning America and 4 of the shelter 5 dogs shown have been adopted. It's already received over 16,000 hits on YouTube.
The video was made to highlight the efforts of Rock & Rawhide to improve the lives of dogs by providing them with toys, bones and blankets that the charity collects at musical gigs. To prepare, band members spent a morning with the dogs in the park.
Band members and SHS alumni Robbie Fink and Lukas Effman started playing music together in middle school and got their start at local nursing homes where they earned credit for community service. In high school, they were joined by classmate Alex Goldstein and the three wrote and recorded songs for their senior options project.
The band was then put on hold when they all attended different colleges, but when they were reunited in New York City after they graduated, they started to play together again.
When Luke's roommate and Scarsdale classmate Jonny Kessner passed away unexpectedly in 2013, the music helped the boys to heal. Kessner was a major inspiration for East Love, both when he was alive and after his tragic death. The band continued to compose, play at bars and then opened for a band called "The Heydaze" at The Studio at Webster Hall and at the Gramercy Theatre.
In July 2015, East Love sold out The Marlin Room at Webster Hall and have since played at Rockwood Music Hall. Their next big show will be at the Brooklyn Bowl on January 27th. Follow East Love here.