Tuesday, Dec 24th

Text and Style: New Salon Catering to Teens Opens in the Golden Horseshoe

bst5If you can't get your teen to put down their smartphone, here's a great place for you and your tech-savvy son or daughter. In additional to offering haircuts, blow-dries, hair treatments and manicures, BST is providing tech toys for customers (young and old) to use while they are in the stylist's chair. The one-of-a-kind hair and nail styling experience offers the professionalism and expertise of a Paul Mitchell salon with the sleekness, and forward thinking atmosphere of an Apple Store. The new 1,500 square foot space features a sleek, modern design with white crisp finishes.

The salon is an interactive hub for kids who tag along to their parents styling appointments giving them the chance to experience three flatscreen televisions, free Wifi access, business Pandora, photo booth style Instagram printing stations, and even Xbox; all in a spacious, highly-designed setting.bst1

"When we started to look at the opportunity in the Salon business we found a real gap in the services that were offered to teens and pre teens," stated BST Owner and Scarsdale resident Merav Abbe. "I also saw the need on a personal level - my two teen age kids need a styling salon of their own without having to tag along to my appointments and there just aren't many suitable options. BST will offer teens and pre teens a truly customized salon experience - an oasis that provides premium services in an environment tailored to their passion and filling a gap in servicing this often overlooked demographic."

In addition to affording salon goers a level of tech friendliness unparalleled in any of today's traditional salons, BST uses top of the line and Moroccanoil products exclusively administered by a staff of up to eight stylists for in salon treatment, additional staff for at home service, as well as three nail styling technicians and cosmetic artists. BST Salon is available for parties, either in store, or in home further adding to the first class pampering and personalized experience that defines the brand.

bst2BST is located in the Golden Horseshoe Shopping Center at 1128 Wilmot Road, Scarsdale, NY. For party inquiries, appointments, pricing information and more call 914-472-0400 or visit www.bstsalon.com.
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